Outdoor Media
Software for Out-of-Home Media Owners
Availability lives in a spreadsheet, proof of display sits on a phone, and invoices drift out of step with what was booked.
Out-of-home media is an inventory business that most operators still run on spreadsheets. The structures are physical and finite, availability changes with every booking, and the proof that a campaign ran lives on somebody’s phone.
What changes
- Availability calculated from live bookings, not maintained by hand
- Geotagged proof of display filed against the right campaign automatically
- Invoices raised from the campaign they belong to
The application
Sazinga AdBoard
Every site, every booking, every invoice — in one place
Manage billboard, unipole and digital screen inventory with live availability, multi-site proposals, geotagged proof of display and campaign-linked invoicing.
Outdoor Media — frequently asked questions
What software do out-of-home media owners need?
Media owners need site inventory with live availability, a shared booking calendar, multi-site proposals, geotagged proof of display, and invoicing tied to the campaign. A general-purpose CRM has none of these concepts.
How is this different from a CRM?
A CRM tracks deals. Out-of-home operations need faces, mounting charges, occupancy windows, proof-of-display evidence, partner shares and agent commissions — all of which sit outside a standard sales pipeline.
Can it handle multiple cities and media types?
Yes. Billboards, unipoles, gantries and digital screens across any number of cities, each with its own size, lighting, rate card and ownership type.