What did your empty days cost?
Vacancy is the largest cost in most out-of-home businesses and the only one that produces no document — an empty hoarding sends no invoice and rings no phone, so it never appears in the accounts. This works it out. Nothing is sent anywhere; the arithmetic happens in your browser.
Revenue you did not earn last year
₹10,00,000
₹50,000 per site · ₹2,000 a day · 0.8 months of billing
Send us these numbers.
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Show the arithmetic
₹60,000 a month ÷ 30 = ₹2,000 a day. × 25 vacant days = ₹50,000 per site. × 20 sites = ₹10,00,000.
A month is treated as 30 days. This is deliberately simple — the point is the order of magnitude, not the last rupee.
For comparison
Running those 20 sites on Sazinga AdBoard for a year costs ₹24,000 at ₹100 per site per month. Your vacancy above is 41.7× that.
Software does not sell the site. What it changes is that a campaign ending stops being something somebody has to remember to look for — in Sazinga AdBoard availability is worked out from the bookings, so sites appear before they fall vacant rather than after. If your number above is small, this comparison is not an argument and you should say so.
The wider set of problems this belongs to — availability, proof of display and invoices that match what was booked — is covered on the outdoor media page.
The reasoning behind this is in how many days did your sites sit empty, and what billboard advertising costs in India covers setting the rate you entered above.
Frequently asked questions
What counts as a vacant day?
A day a face was available to sell and nobody had booked it. Days you deliberately held a site back — for maintenance, for a permission, or because you were holding out for a better rate you then got — do not count. The number you want is days lost to nobody selling it in time, not days lost on purpose.
How do I know my vacant days if I have never counted them?
Take one site and walk back through last year: the gaps between one campaign ending and the next starting. Most owners doing this honestly land somewhere between fifteen and forty days a year per site. Use your own figure for one good site and apply it across, then refine it once you start recording properly.
Is this not just an argument for buying your software?
Partly, and the comparison is shown so you can judge it. But the number is worth having on its own: vacancy is the largest cost in most out-of-home businesses and the only one that produces no document, so it never appears in the accounts. If your figure comes out small, that is a real answer and you should ignore the sales pitch.
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