Frontend
Hire Next.js Developers
Next.js engineers who know when rendering on the server helps and when it only adds cost.
Next.js earns its place when a product needs both an application and a set of pages that have to rank — a marketplace, a catalogue, a documentation-heavy tool — and you would otherwise run two codebases to get there. It stops earning its place when a purely internal application inherits the rendering complexity without ever needing the search benefit.
When hiring, ask a candidate to explain what runs on the server and what ships to the browser in their last project, and how they knew. Then ask what they cached, for how long and what invalidates it. Engineers who have operated an App Router application answer precisely. Those who have only followed a tutorial describe the folder structure.
What these engineers do
- App Router, server components and server actions with clear client boundaries
- Caching and revalidation tuned to the data, rather than accepting framework defaults
- Deployment on Vercel, a Node runtime or self-hosted containers with equal comfort
- Incremental migration from the Pages Router without freezing feature work
- Metadata, structured data and Core Web Vitals treated as build-time requirements
Delivered AI-first
AI assistance is used to scaffold routes, layouts, loading and error boundaries, to draft server actions with their validation schemas, and to carry out the mechanical half of a Pages Router to App Router migration file by file. Caching and revalidation decisions stay with the engineer, since an incorrect cache boundary is the failure mode this framework is most prone to and the one an assistant is least able to reason about. Review discipline is unchanged. The measurable effect is throughput per engineer, not fewer reviews.